The Vegan Filter

By Isabella Aberle


You’ve made the first step on your vegan journey and joined the Summer Vegan Pledge – congratulations, an excellent start!

You might have watched documentaries like Earthlings. You learned about the many benefits of a vegan diet. But how do you make your life easy when it’s time for the weekly grocery shop, or that next pair of shoes?

If you shop online, this new tool lends a helping hand –

The Vegan Filter is a browser extension thatautomatically sets vegan filters for you when you browse shopping sites. It helps you find vegan products faster and makes shopping vegan the new default on your favourite sites.


Switch your web to vegan!

Once The Vegan Filter is installed, vegan filters are set across sites. And when The Vegan Filter is on, it stays on. So you can browse groceries, fashion and cosmetics with ease. The extension is live on major UK retail sites including Sainsbury’s, Holland & Barret, M&S and Topshop.

When filters are set for you, there is a small on-screen notification for that extra peace of mind.

Listed below are the key benefits of using The Vegan Filter:

✅Find vegan products faster

✅Have confidence in new products you come across

✅Cut out the noise of non-vegan products – out of sight is out of mind!


How to get started!

The Vegan Filter is currently available for Chrome. All you need to do is to add the Vegan Filter extension to your Chrome browser.

  1. Go to The Vegan Filter website
  2. Click on ‘Add to Chrome’ which directs you to the Chrome Web Store
  3. On the Chrome Web Store, click ‘Add to Chrome’ and confirm

You’ll see a welcome page and are set to go! There is no signup or email address required. Just above 3 simple steps.

The extension is offered for free, for anyone to try and use.


Behind the scenes!

The Vegan Filter has been created by a small team of digital entrepreneurs in the heart of the vegan capital, London. Receiving feedback on The Vegan Filter gets them going at double speed – so please do reach out if you have a question or any comments.


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